Agenda 2024, DESIGN4PRODUCTION
Networking Breakfast
Opening Remarks
James McLachlan
Editor, Car Design News
Pascal Nagel
Editor in Chief,
automotiveIT & Automobil Produktion
Christopher Ludwig
Chief Content Officer, Ultima Media (AMS, CDN)
Breaking down silos: from design to implementation
To reduce development cycles and implement new technology more quickly, learn how automotive design, engineering, product and production can sync at scale without comprising quality, aesthetics or ambition.
Key learning points:
- Overview of vehicle development cycles, platform architectures and strategies for breaking down silos and timelines in product lifecycle through launch and production
- Design-for-manufacture and design-for-assembly strategies in launching next-gen vehicle technology and increasing sustainability across materials and vehicle lifecycles.
- Technologies and tools for supporting enhanced design and engineering, from digital tools to AI.
Klaus Zyciora
Vice-President, Global Design, Changan
Martin Uhlarik
Vice President of Global Design, Tata Motors
AI Aided Design Platform: Revolutionising Vehicle Design
Discover how Audi's AI Aided Design Platform leverages cutting-edge GenAI technologies to revolutionize vehicle design, enabling faster and more precise creation of innovative designs. Learn how this platform enhances creativity and efficiency in the design process, shaping the future of automotive design.
Jan Pflüger
Creative Technologist, AUDI
Daniele Sirigatti
Design Exterior Innovation, AUDI
Marelli’s Approach to Design-Led Innovation
Discover how Marelli helps designers and engineers transition to software-defined vehicle architectures with our Digital Twin and LightStudio tools. Both allow for products and features to be designed, simulated, tested, and deployed in the cloud, reducing development time, and increasing speed to market.
Roberto Secchi
Head of Software Platform and DevOps, Marelli
Networking Break
Crafting sustainable vehicles: a comprehensive approach to material integration
Achieving sustainability and circularity in vehicle development requires an early and cross-functional approach to finding and developing innovative materials, and working with suppliers, purchasing and manufacturing to ensure target are met in production, recycling, and reuse within colour materials and finish (CMF).
Key Learning Points:
- Strategic product planning for seamlessly incorporating sustainability and circularity into CMF design and production.
- Sustainable material choices within CMF, encompassing body structures and crucial components.
- Holistic considerations for the end-to-end recycling and re-use of both vehicles and materials within the CMF. framework
Emilie Grimm
Color and Trim Designer, Hyundai Motor Europe
Creating eco-friendly vehicles: a holistic approach from concept to second life
Dive into the realm of sustainable vehicle development, where every decision counts towards a greener future. From materials and parts engineering, digital tools, vehicle architectures to production methods, explore how design and engineering shape the sustainability of cars.
Key learning points:
- Strategies to weave sustainability and circularity into every stage of vehicle design, product development and production, including digitalisation advances.
- Explore eco-friendly choices for vehicle platforms, body structures and critical components, emphasizing simplification, efficiency and sustainability.
- Explore the journey from initial design to the second life of vehicles, emphasizing recycling and reuse principles for both vehicles and materials.
David Mason
Design Operations Director, Nissan Design Europe
Emilie Grimm
Color and Trim Designer, Hyundai Motor Europe
Amko Leenarts
Design Director, Ford of Europe
Jesse Paegle
Automotive Steel Solution Director, ArcelorMittal
Simplify production to scale up production
Having more efficient, scalable and faster manufacturing processes must begin in the development and engineering phase of products, starting with suppliers through to OEMs. Explore how manufacturers, tier-1s and partners are using new processes and technology to simplify development and consider manufacturing across product development cycles.
Key learning points:
- How product design, engineering and manufacturing engineering can better collaborate at concept across manufacturing, from closer collaboration to simultaneous engineering.
- How suppliers and OEMs must work together with product lifecycle and production processes in mind.
- Strategies for simplying and commonising parts and products to increase speed and efficiency across manufacturing and supply chains.
Markus Hein
Senior Site General Manager, Valeo
Lunch Break
Leading collaborative and agile design-to-engineering and production teams
Shortening design-to-production cycles depends on co-creative development, advanced innovation processes, digital tools and having shared goals and visions across functions and stakeholders.
Key learning points:
- Culture and working methods to foster greater collaboration and co-creation in the automotive industry.
- Innovation and agile methods to accelerate advances in design, trim and materials, engineering and production.
- Examples of strong OEM-supplier collaboration in ensuring quality and vision from design through production launch.
Armand Nowak
Group Manager, Planning and Strategy, European Design Centre, Hyundai Motor Europe Technical Center
Julius Schlecht
Head of Studio Management, studiokurbos
Designing and engineering inclusive and accessible mobility solutions to support the transition to EVs
Current EV design poses challenges for conversion to wheelchair accessible vehicles (WAVs). In many EVs, battery placement reduces internal height and space within the cabin and limits the available payload, forcing users of passenger WAVs to opt for larger vehicles than they need when switching to EVs. In the UK alone, this has the potential to impact more than 34,000 users of WAVs. The rapidly developing EV market affords opportunities for carmakers and their partners to collaborate, ensuring inclusive design principals are adopted at the outset of EV development, to make mobility more inclusive to ensure no one is left behind in the transition to EVs.
Adam Donfrancesco
Engineering director, CALLUM
James Horne
Head of Accessible Vehicles, Motability Operations
Networking Break
Strategy – Realising design ambitions
Explore the dynamic exchange between car designers, engineers, and manufacturing experts in achieving design innovations right through manufacturing. Occupying a pivotal position between design and engineering, studio and design engineers can be both great advocates for design and a tempering force that ensures feasibility aligns with ambition.
Key Learning Points:
- How, in practice, designers, studio engineers and partners help optimise design and push engineering and manufacturing beyond limits to move the product forward.
- Understanding the emphasis placed on physical models and prototypes in developing production ready concepts and designers, along with the role of digital tools such as VR and digital twins.
- The operations and innovations that can be tested and fulfilled with specialist suppliers, including design and engineering studios.
- How far design and studio engineers influence and are influenced in the decision-making process in terms of materials, vehicle architectures and manufacturing.
Sven Wittke
Group Manager, Design Studio Engineering at European Design Center, Hyundai Motor Europe Technical Center
Joaquin Garcia
Head of Design, Italdesign
Harmonising Design, Engineering, and Production: A Leadership Dialogue
In today's automotive landscape, the convergence of design, engineering, and production processes is crucial for achieving efficiency, innovation, and competitive advantage. This session brings together high-level guests to explore strategies for managing these functions as a unified entity, driving collaboration, and maximising synergies across the development cycle.
Dr. Daniel Kirchert
Founder and CEO, NOYO AG
Gustavo Guerra
Vice President Strategic Product Planning, Volvo Group
