Agenda

Agenda

15 May 2024

Agenda 2024, DESIGN4PRODUCTION

08:00
Kaffee

Networking Breakfast

08:50

Opening Remarks

James McLachlan
Editor, Car Design News

Pascal Nagel
Editor in Chief,
automotiveIT & Automobil Produktion

Christopher Ludwig
Chief Content Officer, Ultima Media (AMS, CDN)

09:00

Breaking down silos: from design to implementation

To reduce development cycles and implement new technology more quickly, learn how automotive design, engineering, product and production can sync at scale without comprising quality, aesthetics or ambition.

Klaus Zyciora
Vice-President, Global Design, Changan

Martin Uhlarik
Vice President of Global Design, Tata Motors

09:45

AI Aided Design Platform: Revolutionising Vehicle Design

Discover how Audi's AI Aided Design Platform leverages cutting-edge GenAI technologies to revolutionize vehicle design, enabling faster and more precise creation of innovative designs. Learn how this platform enhances creativity and efficiency in the design process, shaping the future of automotive design.

Jan Pflüger
Creative Technologist, AUDI

Daniele Sirigatti
Design Exterior Innovation, AUDI

10:30

Marelli’s Approach to Design-Led Innovation

Discover how Marelli helps designers and engineers transition to software-defined vehicle architectures with our Digital Twin and LightStudio tools. Both allow for products and features to be designed, simulated, tested, and deployed in the cloud, reducing development time, and increasing speed to market.

Roberto Secchi
Head of Software Platform and DevOps, Marelli

10:45
Kaffee

Networking Break

11:15

Crafting sustainable vehicles: a comprehensive approach to material integration

Achieving sustainability and circularity in vehicle development requires an early and cross-functional approach to finding and developing innovative materials, and working with suppliers, purchasing and manufacturing to ensure target are met in production, recycling, and reuse within colour materials and finish (CMF).

Emilie Grimm
Color and Trim Designer, Hyundai Motor Europe Technical Center

11:30

Creating eco-friendly vehicles: a holistic approach from concept to second life

Dive into the realm of sustainable vehicle development, where every decision counts towards a greener future. From materials and parts engineering, digital tools, vehicle architectures to production methods, explore how design and engineering shape the sustainability of cars.

David Mason
Design Operations Director, Nissan Design Europe

Emilie Grimm
Color and Trim Designer, Hyundai Motor Europe Technical Center

Amko Leenarts
Design Director, Ford of Europe

Jesse Paegle
Automotive Steel Solution Director, ArcelorMittal

12:20

Simplify production to scale up production

Having more efficient, scalable and faster manufacturing processes must begin in the development and engineering phase of products, starting with suppliers through to OEMs. Explore how manufacturers, tier-1s and partners are using new processes and technology to simplify development and consider manufacturing across product development cycles.

Markus Hein
Senior Site General Manager, Valeo

13:00
Essen

Lunch Break

14:00

Leading collaborative and agile design teams

Join Armand Nowak and Julius Schlecht as they delve into their roles, collaborative projects, and the transformative impact of digitalisation on design workflows. Explore insights on co-creative collaboration, adaptive processes, and the evolution towards rapid iterations and parallel development.

Armand Nowak
Group Manager, Planning and Strategy, European Design Centre, Hyundai Motor Europe Technical Center

Julius Schlecht
Head of Studio Management, studiokurbos

14:30

Designing and engineering inclusive and accessible mobility solutions to support the transition to EVs

Current EV design poses challenges for conversion to wheelchair accessible vehicles (WAVs). In many EVs, battery placement reduces internal height and space within the cabin and limits the available payload, forcing users of passenger WAVs to opt for larger vehicles than they need when switching to EVs. In the UK alone, this has the potential to impact more than 34,000 users of WAVs. The rapidly developing EV market affords opportunities for carmakers and their partners to collaborate, ensuring inclusive design principals are adopted at the outset of EV development, to make mobility more inclusive to ensure no one is left behind in the transition to EVs.

Adam Donfrancesco
Engineering director, CALLUM

James Horne
Head of Accessible Vehicles, Motability Operations

15:00
Kaffee

Networking Break

15:30

Strategy – Realising design ambitions

Explore the dynamic exchange between car designers, engineers, and manufacturing experts in achieving design innovations right through manufacturing. Occupying a pivotal position between design and engineering, studio and design engineers can be both great advocates for design and a tempering force that ensures feasibility aligns with ambition.

Sven Wittke
Group Manager, Design Studio Engineering at European Design Center, Hyundai Motor Europe Technical Center

Joaquin Garcia
Head of Design, Italdesign

16:15

Harmonising Design, Engineering, and Production: A Leadership Dialogue

In today's automotive landscape, the convergence of design, engineering, and production processes is crucial for achieving efficiency, innovation, and competitive advantage. This session brings together high-level guests to explore strategies for managing these functions as a unified entity, driving collaboration, and maximising synergies across the development cycle.

Dr. Daniel Kirchert
Founder and CEO, NOYO AG

Gustavo Guerra
Vice President Strategic Product Planning, Volvo Group

17:00
Drinks Reception

Drinks Reception